Thorpe Park Appoints AnalogFolk for Spring Swarm Campaign

With the start of the 2013 season rapidly approaching, Thorpe Park has taken on AnalogFolk, a marketing organisation who’s philosophy is to “make and market interactive experiences”. The campaign is to market the UK’s first winged coaster “The Swarm”, is due to start in April and is intended to drive footfall to Thorpe Park via email, blog and social media.

Jacqueline Lucas, the brand manager at Thorpe Park, said: “Our visitors are always looking for the next big thing, whether that’s in rollercoaster thrills or digital technology, so we’re really excited to be partnering with a team who have a great deal of expertise in this field.”

Bill Brock, the chief executive of AnalogFolk, said: “In recent years, amusement parks have begun to use connected technologies in exciting ways to not only attract new visitors, but to enhance the experience of the park itself.  

“We are excited to work with Thorpe Park, whose reputation for pushing the boundaries with their rides and experiences set themselves up to be a leader in this space.”