Nicky Marsh: Merlin’s New Midway Marketing Director
Merlin Entertainments, one of the world’s leading visitor attractions management companies today announced that Nicky Marsh is to be appointed as Midway Marketing Director from November 1st 2012. The role has been created newly for the group and Nicky will be responsible for brand positioning and global marketing for Merlin’s primary midway brands including:
Sea Life – the world’s number one aquarium brand consisting of more than 40 sites across the globe
Madame Tussauds – an international favourite with 13 sites worldwide.
The Dungeons (7 sites)
Legoland Discovery Centres (8 sites)
Reporting to the Merlin Midway Managing Director Glenn Earlam, Nicky will have the existing global marketing teams for these brands now reporting directly to her.