Merlin Explain Annual Pass Price Increase
Merlin Entertainment recently released a statement, in which they attempt to justify the reasoning behind the recent price increase.
Prices on Annual Passes have increased by between £10-12, which has sparked anger amongst the Annual Pass community.
Full details on the recent price increase can be found here.
Below is the official statement:
“A number of you have asked for clarification on the reasons for the recent increase in the prices of the Merlin Annual Pass:
– Primarily this reflects the addition of 7 exciting new attractions in the UK’s favourite seaside town – Blackpool – which will be available to Passholders in the next few months
NOW – Madame Tussauds Blackpool
From September – The Blackpool Tower Dungeon, The Blackpool Tower Eye Experience including 4D pre-show, The Blackpool Tower Circus, The Blackpool Tower Ballroom and Jungle Jims
– Even more exciting rides and shows in all our attractions this year –  including the unique Atlantis at LEGOLAND® Windsor; Vengeance ride at the London Dungeon and Sawney Bean – the cannibal in Edinburgh; Storm Surge at THORPE PARK; Penguins in the Ice Adventure at the SEA LIFE London Aquarium; Azteca in SEA LIFE Chessington; and Merlin’s Apprentice at LEGOLAND® Discovery Centre amongst others
– Fantastic new investment already announced for 2012 including major new rides at THORPE PARK and at Alton Towers Resort
– Merlin absorbed the 2.5% increase in VAT introduced in January
The new prices will apply for new Passes purchased from Friday 20th of May; while the increase in renewals prices will not kick in until Friday 1st of July.
Tesco Clubcard tokens are unaffected by these prices rises.
If you have any questions please contact merlin.annualpass@merlinentertainments.biz”
