Merlin Entertainments Appoint new Creative Director

Merlin Entertainments has appointed Paul Moreton as their new ‘Creative Director’; currently General Manager at UKTV, leading the Gold and Watch channels. He starts the role in January 2012. He is a former Tussauds Group marketer and was previously involved with projects including the British Airways London Eye and the repositioning of Madame Tussauds as a global brand before it was purchased by Merlin in 2007.

This is a new position held within the ‘Merlin’s Magic’ support organisation, setup in early 2011 to encompass Merlin’s creative, production, site search and development teams which is headed by Merlin’s Chief Development Officer Mark Fisher, in a team of six people.

Fisher commented:  “Creativity and innovation is at the heart of our business, and increasingly will be what underpins Merlin’s continued growth and success. The new group creative director role is we believe crucial at this stage in Merlin’s development, and I am delighted that Paul has agreed to join us.

“His past experience, both in our sector and with our brands; combined with his understanding and expertise in television is an exceptional combination, and one which is perfectly aligned to our needs going forward.”