Alton Towers Increase Ticket Price Yet Again
Alton Towers have once again increased the price of admission to the Alton Towers Theme Park.
However, this will only affect those who choose to use promotional vouchers such as buy-one-get-one-free’s.
The price has now breached the £40 mark, with an adult ticket costing £40.80. However, those buying a single ticket on the day, can get a ‘Special Offer’ price of £39.60.
This increase will bring in extra revenue for the park from those using promotional vouchers, which are reported to account for 65% of the park’s visitors.
Dave
Fine, increase the price but now get rid of the god awful parking charges! If its the case that well over half the people are visiting using vouchers, stop saturating the market with these then?!?! As I only visit once a year its fine as its a treat, but the extra revenues MUST be reinvested in the park on new attractions and improving the customer experience
ben
No new ride rides this year and they are increasing the price? piss take! will not be visiting again this season greedy merlin! YUK!
Leisure Daily
Alton Towers: overpriced hype and struggling much more than it seems,
http://easyhotelbreaks.com/leisuredaily/2011/06/12/what-alton-towers-is-doing-wrong-and-other-parks-are-doing-right/
Tom Green
Another masterstroke by Ian Crabbe and/or Nick Varney. I cannot wait until Merlin is floated on the stock market and there are even more brilliant ideas and policies invented to please greedy shareholders. The future is bleak.