UKPN Takes a Look at 2013 Pricing
With the UK still amidst a double-dip recession, fun yet affordable family days out are more prevalent than ever before. With that said, the financial pressures on business are greater than ever before too, which has proven to be too much for some theme parks already. Both Loudon Castle and more recently Camelot Theme Park have fallen victim to the economical challenges resulting in their closure for good.
Each year since we first launched in 2010, UKPN has given an overview of prices from major theme parks across the country, and we’re happy to now share our 2013 analysis. As in previous years, comparison is made between walk-up (or more commonly known as gate prices) as well as the more popular online ticket and family ticket deals.
As you might expect, some prices have increased for 2013, however some have remained the same and some (on balance) have actually reduced. Overall our analysis looks at the best priced family ticket – this consists of 2 adult and 2 child tickets pre-booked online via the official theme park website. In addition to this we also look at parking charges and any other noteworthy criteria such as definition of child and infant.
In general, better discounts seem to be available to the pre-booked family ticket with higher prices for individual tickets, and higher still for buy-on-the-day, presumably to compete with 2-4-1 deals and other vouchers.
In our analysis the cheapest day out in 2013 would be at Oakwood Theme Park at just ¬£64 for a family of 4, taking the title away from Lightwater Valley for the first time in 3 years. The most expensive day out this year is Alton Towers at ¬£124.80 for a family of 4, taking the lead from Legoland Windsor.