Acxiom today announced that it has been appointed by Europe’s leading visitor attraction operator, Merlin Entertainments, to provide database management and support services to maximise customer engagement across all of Merlin’s 24 UK attractions. These include the Alton Towers Resort, SEA LIFE attractions, Chessington World of Adventures, Thorpe Park, Warwick Castle, Dungeons, LEGOLAND, the EDF London Eye ...

Local residents have initiated a campaign against Gullivers World (Warrington)  plans to expand into Sankey Valley park as part of the proposed £27m investment to build holiday homes on a new resort on the site along with an indoor play park, a farm, coach parking and the expansion of the theme park. Worries raised have covered a potential increase in traffic, building taking place on an access road, litter ...

London Dungeon released a construction update today via their Facebook page of their new ride 'Vengeance' - a UK FIRST 5D ride experience which is set to open May 28th 2011. “Guests will be transported to a séance set in Victorian times at 50 Berkeley Square, alleged to be the most haunted house in London at the time. Here riders will come face to face with one of the most famous and feared mediums of the a ...

It was recently revealed through a visit to Alton Towers that the Secret Weapon ride Oblivion (SW4) has become sponsored by the sparkling orange drink Fanta. The £12m attraction which opened in 1998 has remained sponsorship free for the last 13 years, but it seems with the ride's orange/black theme it has become too much of an opportunity to give up. So far we've read mixed feelings towards the introduction ...

It isn't long now until the opening of Nickelodeon Land at Pleasure Beach Resort Blackpool. UK Park news are able to reveal the latest construction photos taken this weekend Saturday 16th and Sunday 17th April 2011. We hope to bring you more photos during Nickelodeons media preview day next months. Photography: Richard 'Smiler' Jones. ...

Legoland Windsor have recently released a trio of Photos and a Video of 8 brand-new Ride Vehicles arriving on site. The ride, which represents an £8million investment for the Theme Park, is set to feature themed 'Lego Submarine' vehicles which travel through various exhibits and Aquarium tanks. The ride is set to be the new home for over 50 species of Marine life, as well as almost 100 Lego Models. Sue Kemp ...

This week a group of young Sikhs were escorted off the park and others denied entry after it was discovered the individuals were carrying 'Kirkpaans', a small dagger carried by Baptised Sikhs which is a symbolic religious instrument of 'ahimsa' or non-violence. A spokesperson for Drayton Manor Theme Park said “Drayton Manor Theme Park is a family run business, which provides total family entertainment in a ...

It has recently been announced that Alton Towers will now introduce the £6 parking charge to disabled guests, who previously were able to park for free. Disabled guests visiting the park have always had FREE ease-of-access parking adjacent to the park's monorail station near the pay kiosks and "Corkscrew" structure. A spokeswoman said: "Car parking spaces for disabled visitors are positioned as close to the ...